Frequently Asked Questions
about Elizabeth
- Considering your engineering and business education and marketing experience, what prompted you to become an entrepreneur who offers facilitation, mediation, and training services?
- What is your business philosophy?
- As a marketing communications professional, how do you characterize your services?
- You seem to emphasize your Hispanic/Latino background. How does that benefit your clients?
Elizabeth a question
Q: Considering your engineering and business education and marketing experience, what prompted you to become an entrepreneur who offers facilitation, mediation, and training services?
A: Several factors. In my years working in Denver and along the Front Range, I saw a growing need for interactive training, facilitation, mediation, and research services. These fields have always interested me, but didn’t fit well with the service offerings of the companies I had been working for. To fill these needs, I decided to strike out on my own and expand on these services via my own business.
As an aside, I graduated from college with a minor in theater, which provided valuable training that helps me engage my audience, no matter its makeup or the session topic I’m dealing with.
Q: What is your business philosophy?
A: Confucius said, “To put the world in order, we must first put the nation in order; to put the nation in order, we must put the family in order; to put the family in order, we must cultivate our personal life; and to cultivate our personal life, we must first set our hearts right.”
To me, that means that we should live as multi-faceted individuals, allowing the enthusiasm, inspiration, and spirit we derive from one aspect of our life to continually flow into the other areas of our life.
While focus is important for reaching goals, I believe it’s also important to seek balance, harmony, and equilibrium. That is why I work from my home office and arrange my schedule to spend dedicated, quality time with my most important “clients” — my daughter, husband, and mother.
Q: As a marketing communications professional, how do you characterize your services?
A: I offer a variety of services that can lead to business success when used by themselves or used together. For many of my clients, the services I offer are the nuts and bolts of their businesses. Furthermore, the services I offer can be customized to accommodate the client’s needs and concerns. Additionally, each of my services can be offered in English, in Spanish, or bilingually. I like to consider myself a partner with my client, not just a contractor. That way we all have a more personal, vested interest in our client’s overall success.
Q: You seem to emphasize your Hispanic/Latino background. How does that benefit your clients?
A. It’s no big secret that Denver and the West, as well as other parts of our country, are experiencing multi-cultural growing pains. Understanding how people of different cultures view things is an increasingly important skill in both our business and personal lives.
You’ve heard it said that you cannot really understand where another person is coming from until you’ve walked in his/her shoes? I am Puerto Rican and was therefore raised in a genuine Hispanic culture. When, in the 1980’s when I came to the U.S. to go to college, I observed that the majority of Americans held rather one-dimensional views about Hispanic/Latino culture. In my own field of marketing, I noticed no one had investigated the impact of assimilation, acculturation, multi-generational challenges, differences based on country of origin, and other important issue.
I felt that a lot of education was needed to bridge cultural gaps, but very people were truly able to provide it. So I decided to do something about it. I believe that my Hispanic heritage, bilingual skills, and cross-cultural experiences are among my greatest assets in working with my clients, especially considering the multi-cultural issues that impact the business and community life of our region.