Elizabeth Suarez - Unique insight for an increasingly diverse business climate

Market Research Meeting Facilitation Mediation & Conflict Resolution Training & Speaking

Market Research

Market research is an essential first step when developing strategic plans and marketing communication. Market research attempts to gather relevant information for predicting audience response to what an organization says and does via any number of communication channels.

Elizabeth has conducted research for a number of highly visible Front Range organizations, some of which requiring her bilingual capabilities for conducting focus groups among Hispanic audiences.

Elizabeth’s approach to market research frequently employs the four-step sequence of the knowledge process: exploration, formation, execution, and measurement.

New America School: Bilingual focus group research among recently-arrived immigrant teenage students. The purpose was to determine student needs and wants — firsthand and in their own words, which was ultimately used as input for program development.

Colorado Commission on Higher Learning: This project was undertaken with Walt Klein Advertising. The project involved several focus groups of middle school and high school students, for determining issues that affected their decision making about attending college.

American Lung Association of Colorado: This focus group project was conducted among several groups of professional and business women. The purpose of the research was to gather information for the development of a marketing strategy aimed at increasing fundraising dollars for the organization’s annual “Catch Your Breath” women’s health event.

Rye Telephone Company: This project supported strategic development plans for a rural telephone company in southwestern Colorado. Focus groups among teenagers and parents were conducted to ascertain telecommunications needs and customer demand for high-speed Internet, video, and on-demand services. Additional research was conducted by telephone surveys across 30% of the town’s telephone customers.

City of Commerce City, Colorado: This project was part of an effort to upgrade the overall image of a municipality within the Denver metro area. The larger goal was to attract and encourage new commercial and residential growth. A variety of research was conducted among several target groups, including city workers, business owners, and local residents. In addition, Elizabeth periodically facilitated meetings and retreats for several city departments.

for details

“In my opinion, Elizabeth has the experience and the personal demeanor to make adults of any age feel safe and confident in participating in focus groups. She’s definitely got a very unique and successful skill set when it comes to focus group moderation.”

-- Suzanne Klein, Principal
Walter Klein Advertising

“We trusted Elizabeth for her high level of knowledge and influence in the Hispanic community. She has a well-deserved reputation of extracting pertinent information from individuals in specialized consumer groups.”

Jennifer B. Moe, Dir. of Communications
Donor Alliance

“Elizabeth tuned in immediately and offered relevant, tactical direction. The value of Elizabeth’s strategic guidance helped us achieve a 71% take rate on Internet access and a 66% television take rate, with 36% subscribing to digital service.”

-- Michelle R. Anderson, President
Rye Telephone Company

“Results and analysis gathered from focus groups offered the essential strategic direction that has made this annual event the top fundraising arm of the organization.”

-- Michael Donegan,
former VP of Development
American Lung Assn. of Colorado



Market research attempts to gather relevant information for predicting audience response. Market Research Meeting Facilitation Mediation & Conflict Resolution Training & Speaking	Market Research Market research is an essential first step when developing strategic plans and marketing communication. Market research attempts to gather relevant information for predicting audience response to what an organization says and does via any number of communication channels. Elizabeth has conducted research for a number of highly visible Front Range organizations, some of which requiring her bilingual capabilities for conducting focus groups among Hispanic audiences. Elizabeth’s approach to market research frequently employs the four-step sequence of the knowledge process: exploration, formation, execution, and measurement. Several Project Highlights Bilingual focus group research Student focus groups Marketing Strategy Strategic Development Image upgrade New America School: Bilingual focus group research among recently-arrived immigrant teenage students. The purpose was to determine student needs and wants — firsthand and in their own words, which was ultimately used as input for program development. Colorado Commission on Higher Learning: This project was undertaken with Walt Klein Advertising. The project involved several focus groups of middle school and high school students, for determining issues that affected their decision making about attending college. American Lung Association of Colorado: This focus group project was conducted among several groups of professional and business women. The purpose of the research was to gather information for the development of a marketing strategy aimed at increasing fundraising dollars for the organization’s annual “Catch Your Breath” women’s health event. Rye Telephone Company: This project supported strategic development plans for a rural telephone company in southwestern Colorado. Focus groups among teenagers and parents were conducted to ascertain telecommunications needs and customer demand for high-speed Internet, video, and on-demand services. Additional research was conducted by telephone surveys across 30% of the town’s telephone customers. City of Commerce City, Colorado: This project was part of an effort to upgrade the overall image of a municipality within the Denver metro area. The larger goal was to attract and encourage new commercial and residential growth. A variety of research was conducted among several target groups, including city workers, business owners, and local residents. In addition, Elizabeth periodically facilitated meetings and retreats for several city departments. for details	“In my opinion, Elizabeth has the experience and the personal demeanor to make adults of any age feel safe and confident in participating in focus groups. She’s definitely got a very unique and successful skill set when it comes to focus group moderation.” -- Suzanne Klein, Principal Walter Klein Advertising “We trusted Elizabeth for her high level of knowledge and influence in the Hispanic community. She has a well-deserved reputation of extracting pertinent information from individuals in specialized consumer groups.” Jennifer B. Moe, Dir. of Communications Donor Alliance “Elizabeth tuned in immediately and offered relevant, tactical direction. The value of Elizabeth’s strategic guidance helped us achieve a 71% take rate on Internet access and a 66% television take rate, with 36% subscribing to digital service.” -- Michelle R. Anderson, President Rye Telephone Company “Results and analysis gathered from focus groups offered the essential strategic direction that has made this annual event the top fundraising arm of the organization.” -- Michael Donegan, former VP of Development American Lung Assn. of Colorado


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